Back in my Walgreens days when I was on the buyer’s side of the table, I had the opportunity to talk with many learning companies. I remember clearly, the day that a sales person from one of these companies was demoing a sample course and explained that clicking next or clicking an icon to reveal some more content to read was interaction.
Clicking ain’t interaction
While clicking a button on a screen is an action, it is NOT interaction. And since that day I have been on a personal crusade to help clients push the envelope on their own thinking about interaction and engagement. I want learners to THINK. … » Continue Reading.